Hard rock needs a little danger these days.
For too long, the reckless abandon that defined and invigorated the genre at its outset has softly faded. Enter American Sin. The Cincinnati quartet—John Bobinger [vocals], Samuel Morelock [guitar, production], Marcus Barber [guitar, vocals], and Jake Wire [bass]—infuse raw attitude into chantable hooks with just the right amount of metallic proficiency and a personal style that could easily be likened to a rock ‘n’ roll G-Eazy complete with denim, leather, and slicked back hair. The four band mates initially made a name for themselves as successful Ohio favorites Come The Dawn. However, 2017 sees American Sin confidently step into the spotlight with their forthcoming full-length album for Sumerian Records.
“In my opinion, American Sin is what we always wanted to do from the get-go,” exclaims Samuel. “We definitely have that metal bone, but we really love rock music at the same time. It’s something that we’ve been passionate about pursuing, and it finally came to fruition. We wanted to come out with a relatable and powerful active rock sound that still has some of that heavier DNA.”
Throughout 2016, the boys began recording what became their debut in Ohio. Samuel personally oversaw production, while they enlisted the mixing talents of Alan Hessler [Avenged Sevenfold, Asking Alexandria]. Evoking influences ranging from Breaking Benjamin and Three Days Grace to Five Finger Death Punch, the songs showcase a new energy for the musicians.
“I’d always written music like this just for fun,” Samuel goes on. “It’s something that we messed around with in the past. It got serious once I started to show the other guys. It was a really natural progression and seamless direction.”
“So Far Down” introduced the group with driving rhythms, robust guitars, and a devastatingly catchy refrain, “about struggling with a personal demon.” Its music video racked up 166K YouTube views in under a month’s time. Meanwhile, the single “Empty” revs up into an undeniable chorus that’s both hard-hitting and hypnotic all at once. The video would also quickly approach 200K views.
“I actually wrote that while I was housesitting for a friend,” he recalls. “It came together super quickly. The guys added their touch to it as well. It’s a good example of our approach. We like to write relatable lyrics that fans can find their own meaning in. It’s never super straightforward. There’s a bit of mystery.”
Like all timeless rock bands, American Sin provide a much welcome release.
“It’s art at the end of the day,” Samuel leaves off. “It’s up for interpretation. It can be something that people identify with on a deep level or crank up when they want to have a good time.”